Home

/

Case Studies

/
Mr Sublimation
Case Study — AEO & AI Search Visibility

From Product Page
to AI-Recommended
for Event Lanyards

How Mr Sublimation surfaced in ChatGPT and Google Gemini when a Malaysian buyer searched for lanyard sublimation for an event — without using the company’s name in the prompt.

✦ AI Visibility Verified
AEO
ChatGPT
Google Gemini
Event Lanyards
Malaysia
✦
ChatGPT and Google Gemini surfaced Mr Sublimation for event lanyard sublimation in Malaysia
— Verified September 2026
01

Client Background

Company
Mr Sublimation
Website

mrsublimation.com.my
Platform
WordPress
Industry
Custom Sublimation Printing — B2B & B2C
Products
Custom Lanyards, Keychains, Apparel & Sublimation Printing
Market
Klang, Selangor, Kuala Lumpur & Nationwide Malaysia

02

The Challenge

Synetric specialized in Low Voltage Electrical Components and Digital Power Meters, supplying genuine products from trusted brands like COMPLEE. But when buyers searched on Perplexity or asked ChatGPT for electrical component suppliers in Malaysia, Synetric simply did not exist in the AI’s response. The website built on a EasyStore theme with no custom enhancement , also lacked visual and structural depth and lacked the authority and structure needed for AI and search engines to confidently recommend Synetric.

03

What We Did

1
Conversational Buyer-Intent Research
Identified how real customers describe their needs when searching through AI assistants. Instead of targeting only short keywords such as “lanyard printing”, we focused on natural requests including “I am looking for lanyard sublimation for my event” and “custom event lanyards in Malaysia”.

AEO Strategy

2
Dedicated Custom Lanyard Service Page
Strengthened the custom lanyard page around a clear service offering: full-colour sublimation printing, 20mm and 25mm widths, event applications, available accessories and Malaysian delivery coverage. This gives search engines and AI platforms one authoritative page to reference.

Service Page SEO

3
Direct, Answer-Friendly Content
Reworked the page content so important answers appear clearly and quickly. Pricing, available widths, suitable use cases, printing method, accessories and quotation requirements are presented in concise sections that AI platforms can easily understand and summarise.

AEO Content

4
Product Specifications & Event Use Cases
Added specific information covering corporate events, conferences, exhibitions, schools, staff identification and promotional campaigns. The page also explains hook, buckle, safety-clip and double-hook configurations, helping AI match the service with detailed buyer requirements.

Content Depth

5
Local Entity & Trust Signals
Reinforced Mr Sublimation’s location in Klang, Selangor, its service coverage across Kuala Lumpur and Malaysia, and its experience in custom printing. These consistent business details help search and AI platforms connect the company with Malaysian lanyard-printing enquiries.

Local AEO

6
Unbranded AI Visibility Testing
Tested a natural buyer request without mentioning the company name: “I am looking for lanyard sublimation for my event Malaysia.” Mr Sublimation surfaced in both ChatGPT and Google Gemini, confirming visibility for a commercially relevant, non-branded prompt.

AI Verification

04

Timeline

Week 1
Conversational Query Research
Identified natural, non-branded buyer requests related to event lanyards, custom printing and lanyard sublimation in Malaysia.
Week 1 – 2
Lanyard Service Page Enhancement
Strengthened the custom lanyard page with clearer service information, product specifications, event use cases, pricing guidance and Malaysian service coverage.
Week 2
FAQ, Local Signals & Content Depth
Added direct answers to common buyer questions and reinforced Mr Sublimation’s location, printing experience, available lanyard options and nationwide delivery coverage.
Verification
AI Visibility Confirmed ✅
ChatGPT and Google Gemini surfaced Mr Sublimation for a natural event-lanyard sublimation request without the company name being included in the prompt.
05

AI Visibility Proof

ChatGPT and Google Gemini surfaced Mr Sublimation when tested with a natural, non-branded request for event lanyard sublimation in Malaysia.
AI Response — Verified September 2026


ChatGPT · Google Gemini

I am looking for lanyard sublimation for my event in Malaysia.
Custom Event Lanyard Sublimation in MalaysiaMr Sublimation was surfaced as a Malaysian provider of custom
full-colour sublimation lanyards for events, conferences, companies
and staff identification.

Available options include 20mm and 25mm lanyards with custom logos,
event names, brand colours, hooks, buckles and safety clips.
The company is based in Klang, Selangor and serves customers across
Malaysia.

📎 Source surfaced:

mrsublimation.com.my
2
AI platforms surfaced Mr Sublimation
ChatGPT + Google Gemini
1
Natural buyer-intent prompt
used for verification
0
Brand mentions included
in the test prompt
06

Frequently Asked Questions

What is AEO and how is it different from traditional SEO?
AEO, or Answer Engine Optimisation, improves how clearly AI-powered search tools can understand and surface a business. Traditional SEO focuses mainly on visibility in search-engine results, while AEO focuses on direct answers, entity clarity, conversational queries and content that AI systems can easily interpret. The two strategies work best together.
What AI visibility result did Mr Sublimation achieve?
Mr Sublimation surfaced in both ChatGPT and Google Gemini when tested with a natural request for lanyard sublimation for an event in Malaysia. This showed that the website could be discovered for a commercially relevant buyer need across two major AI platforms.
Was the Mr Sublimation brand included in the test prompt?
No. The prompt described only the buyer’s requirement and location. It did not mention Mr Sublimation or provide the company’s website address. This makes the result more meaningful because the AI platforms surfaced the business from an unbranded, buyer-intent request.
Does appearing in one AI response guarantee permanent visibility?
No. AI-generated responses can change according to the platform, model, location, available web sources and date of the search. AEO improves the likelihood of being understood and surfaced, but no agency can guarantee permanent placement in every AI-generated response.
Can Kreatiwo implement AEO for a WordPress website?
Yes. Kreatiwo can improve WordPress websites through conversational keyword research, service-page optimisation, direct-answer content, FAQs, local business signals, structured data and technical SEO. The exact work required depends on the website’s existing content, structure and target market.