Unlike a landing page which has only a few links, sometimes even a single link, a home page has very many links, like tens of them. For instance, a website with a homepage with 43 links can have a landing page with only one link.
Due to fewer links, the landing page of your ad campaign has minimal distractions and this will make conversion rates of your paid advertising to shoot higher. That is the precise reason why professional marketers dealing with paid advertising usually direct their ad traffic to a landing page dedicated to a particular ad campaign.
Every visitor who abandons your landing pages without converting is a missed opportunity to drive business value.
With Kreatiwo’s suite of lead-gen and conversion optimization tools, you can maximize the conversion potential of each visitor on your landing pages.
We using Google Analytics to tracks and reports landing page traffic
We setup Goals and Event in Google Analytics to allow you to track specific user interactions on your site. These user interactions can a form submissions, button clicks, ebook downloads, and more. When a website visitor performs the specific action that you’ve defined as a goal, Analytics records that as a conversion
Directly engage with leads with those powerful tools…