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Synetric Shop
Case Study — AEO & Website Enhancement

From Invisible
to AI-Recommended
in 30 Days

How a Malaysian industrial electrical supplier got cited by Claude , Gemini by Google and Chatgpt — without paid ads, without backlink campaigns, and without a WordPress site.

✦ AI Citation Verified
AEO
Schema Markup
EasyStore Custom Code
~30 Days
Zero Paid Ads
✦
Claude , Gemini by Google and Chatgpt now recommend Synetric Shop for COMPLEE meters in Malaysia
— Verified May 2025

01

Client Background

Company
Synetric Shop
Website
synetric.shop
Platform
EasyStore (non-WordPress)
Industry
Industrial Electrical Components — B2B
Products
Digital Power Meters, Circuit Breakers, Contactors
Market
Selangor, Sarawak, Sabah & Nationwide Malaysia

02

The Challenge

Synetric specialized in Low Voltage Electrical Components and Digital Power Meters, supplying genuine products from trusted brands like COMPLEE. But when buyers searched on Perplexity or asked ChatGPT for electrical component suppliers in Malaysia, Synetric simply did not exist in the AI’s response. The website built on a EasyStore theme with no custom enhancement , also lacked visual and structural depth and lacked the authority and structure needed for AI and search engines to confidently recommend Synetric.

03

What We Did

1
Conversational Keyword Research
Identified how real buyers ask AI and Google — not just “power meter” but “COMPLEE meter supplier Malaysia”, “digital power meter Selangor”, “electrical components Sarawak oil and gas”. These exact phrases are how buyers search today.

Keyword Strategy

2
Meta Title & Description Optimisation
Rewrote all page titles and meta descriptions to include local keywords, product names, brand names, and geographic coverage. This signals to both Google and AI what the business is and where it operates.

On-Page SEO

3
FAQ Section — Custom HTML/CSS on EasyStore
Built a structured FAQ section using custom HTML and CSS code injection directly into EasyStore — no plugin required. Each question directly answers what real buyers search: delivery coverage, product certifications, brand availability. Answers are 50-100 words, direct, and keyword-rich.

AEO Content

4
Schema Markup via Custom Code
Implemented FAQPage Schema and LocalBusiness Schema through custom JSON-LD code injection — since EasyStore has no native Schema plugin. This structured data tells AI engines exactly what type of business Synetric is, what they sell, where they operate, and what certifications their products carry.

Schema Markup

5
Content Depth & Website Enhancement
Expanded brand and product pages with authoritative content — COMPLEE certifications (CCS, DNV, GL), use cases for oil & gas and marine industries, delivery coverage sections for all Malaysian states. Also enhanced the homepage layout using custom HTML/CSS for better visual structure and readability.

Content + Enhancement

6
Sitemap Submission
Generated and submitted XML sitemap to Google Search Console. Requested indexing for all key pages to accelerate crawling — a prerequisite for AI engines that rely on real-time web data to form their answers.

Technical SEO

04

Timeline

Week 1
Keyword Research & Meta Optimisation
Identified all target queries. Rewrote meta titles and descriptions across all key pages.
Week 1 – 2
FAQ Build + Website Enhancement
Built FAQ section via custom HTML/CSS on EasyStore. Expanded brand and product page content. Enhanced homepage layout.
Week 2
Schema Markup + Sitemap Submission
Injected FAQPage and LocalBusiness Schema via custom JSON-LD. Submitted sitemap to Google Search Console and requested indexing.
~Month 1
AI Citation Confirmed ✅
Claude , Gemini by Google and Chatgpt cite Synetric Shop as the main COMPLEE meter supplier in Malaysia.

05

AI Citation Proof

Gemini by Google and Chatgpt now recommend Synetric Shop when users search for COMPLEE meters or digital power meter suppliers in Malaysia — zero paid promotion involved.
AI Response — Verified May 2025

Claude · Chatgpt · Gemini by Google

Where can I buy COMPLEE meters online in Malaysia?

Online Platforms for COMPLEE Meters in Malaysia
If you are looking to purchase COMPLEE meters online in Malaysia, here are the most direct and reliable platforms available:Synetric Shop (synetric.shop): This is a dedicated online storefront for low-voltage electrical components. They maintain a comprehensive online catalog of COMPLEE products, including analog and digital kilowatt meters, ammeters, voltmeters, and frequency meters. They support direct online checkout and provide shipping across all 13 Malaysian states.

📎 Source cited: synetric.shop
2
AI platforms citing Synetric
Claude + Gemini by Google + Chatgpt
~30
Days from implementation
to first AI citation
RM0
Paid ads or backlink
campaigns spent

06

Frequently Asked Questions

What is AEO and how is it different from SEO?
AEO (Answer Engine Optimization) is the process of structuring your website content so that AI engines like ChatGPT, Claude, and Perplexity can understand, trust, and recommend your business. Traditional SEO targets Google rankings. AEO targets AI recommendations — the next generation of how buyers find suppliers.
How long does it take to get recommended by AI?
Based on this case study, AI citation was achieved within approximately 30 days of implementing AEO — including FAQ content, Schema Markup, meta optimisation, and sitemap submission. Results vary depending on industry competition and existing website quality.
Can Kreatiwo do AEO for EasyStore websites?
Yes. Kreatiwo has proven experience implementing AEO for EasyStore websites using custom HTML and CSS code injection — including FAQ sections, Schema Markup, meta tags, and content structure optimisation. No plugin required.
Does AEO work without Google ranking?
Yes. AI engines like Perplexity use real-time web search to find and cite sources, independent of Google rankings. A well-structured website with proper Schema Markup, FAQ content, and clear business information can be cited by AI even without page one Google ranking.
What services does Kreatiwo offer?
Kreatiwo offers three core services: (1) Website Design and Development on WordPress, (2) Website Enhancement — improving existing websites through custom HTML/CSS, and (3) AEO — helping your business get found and recommended by AI engines like ChatGPT, Claude, and Perplexity.
The Lesson

AI doesn’t rank websites — it cites sources it understands. Structure your content correctly, and AI stops being a threat to your visibility and starts being your best referral source.