19 Jan What is Engagement Rate and 4 Way To Increase Engaged Rate in Google Analytics 4
Google defines the engagement rate as the number of engaged sessions divided by the total number of sessions over a specified time period.
An engaged session is a session where the user did any one of the following:
- Stayed on the page for 10 seconds or longer
- At least 2 pageviews or screen views.
- 1+ conversion events
If you had 1,000 engaged sessions and 10,000 total sessions, your engagement rate would be 10%.
A high engagement rate indicates that users are engaged well with your website content.
If you’re looking to measure your user experience on your website, engagement rate is a powerful metric. It can help you understand how your content is meeting or failing to meet the expectations of your users.
What Is A Good Engagement Rate?
Rates above 63% for B2B and above 71% for B2C websites are considered good according to firstpagesage.com.
Healthy engagement rates ranged from 60-75%, depending on the industry.
4 Way To Increase Engaged Rate In Google Analytics 4?
- Enhance website navigation: By offering simple and intuitive navigation, you may make it simple for users to access the information they’re looking for on your website.
- Make relevant, high-quality content: Make sure the information on your website is timely, helpful, and interesting. This can assist maintain users’ interest and motivate them to stay on your website longer.
- Make sure your website is mobile-friendly to guarantee that consumers have a great experience regardless of the device they’re using.
- Having internal search tool on your website to ensure that it has a user-friendly system that produces accurate results. This can make it simple and quick for consumers to find what they’re looking for, which can keep them interested.