What is Engagement Rate and 4 Way To Increase Engaged Rate in Google Analytics 4

Google defines the engagement rate as the number of engaged sessions divided by the total number of sessions over a specified time period.

An engaged session is a session where the user did any one of the following:

  • Stayed on the page for 10 seconds or longer
  • At least 2 pageviews or screen views.
  • 1+ conversion events

If you had 1,000 engaged sessions and 10,000 total sessions, your engagement rate would be 10%.

A high engagement rate indicates that users are engaged well with your website content.

If you’re looking to measure your user experience on your website, engagement rate is a powerful metric. It can help you understand how your content is meeting or failing to meet the expectations of your users.

What Is A Good Engagement Rate?

Rates above 63% for B2B and above 71% for B2C websites are considered good according to firstpagesage.com.

Healthy engagement rates ranged from 60-75%, depending on the industry.

4 Way To Increase Engaged Rate In Google Analytics 4?

  1. Enhance website navigation: By offering simple and intuitive navigation, you may make it simple for users to access the information they’re looking for on your website.
  2. Make relevant, high-quality content: Make sure the information on your website is timely, helpful, and interesting. This can assist maintain users’ interest and motivate them to stay on your website longer.
  3. Make sure your website is mobile-friendly to guarantee that consumers have a great experience regardless of the device they’re using.
  4. Having internal search tool on your website to ensure that it has a user-friendly system that produces accurate results. This can make it simple and quick for consumers to find what they’re looking for, which can keep them interested.
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